Street Marketing is great! It’s an entirely different kind of advertising. It comes out of the box, out of the standard formats (paper, digital, audio-visual…). It is creative. It is performance. It is the EXPERIENCE!
Street Marketing is very common to see in the major cities; fewer limitations and, if you compare to Andorra, fewer rules.
Same as Coca-Cola does with its machines, we organized for our client Bingo Cristall an old slot and we put decorative vinyl on it. Every year the Council holds an event called Vivand that pretends reactivate the shopping area of a particular street. So all the shops came out with showcases and freebies: make-up, hairdressing, food tasting, and raffles.
As I mentioned in the reputational Marketing article, with one of our clients we were trying to make the perception of the Bingos as a “regular” activity. And with Street Marketing we had the opportunity to give a positive experience to the pedestrians or those who actively participated.